Thursday June 25th will be a day that goes down in history. Not only did Michael Jackson and Farrah Fawcett pass away, but the internet was on the verge of shutting down due to overwhelming amounts of traffic.
Gossip sites, TMZ.com and PerezHilton.com’s hosting servers nearly crashed due to the world searching Michael Jackson’s death.
Don’t you wish your company website, microsite, blog, or ecommerce site had those problems? If you leverage your social media strategy the right way, you just may have to deal with similar issues.
Because LinkedIn connects your business and your employees with other people.
That’s a simple answer, right? Then why aren’t more businesses using it?
It’s common to ignore the minor things in life, but you cannot afford to ignore the things that seem minor but have so much more potential behind it.
When the words social media are spoken, the first thing that comes to most people’s minds are Facebook, Twitter, LinkedIn or MySpace.
Even the so called “social media marketing guru” shows his/her flaw by always referring to these sites as the meat and potatoes of social media.
What many fail to realize is, social media is composed of any online community where people can interact with each other.
A perfect example of a social media campaign that doesn’t involve the popular social networks is WebEx’s Pass the Ball. Continue reading
If the title of this post is what you are asking yourself before deciding to implement a social media strategy into your marketing efforts, you are already headed in the wrong direction.
Marketing using social media is and isn’t about your business, it’s about your customers!
Sure everyone wants to see a decent ROI, but your customers are the ones that are going to be responsible for your ROI.
You have to keep your customers best interests at the top of the list when developing a new social media strategy. Since you are tapping into their world, you have to give them something to do that they will actually want to do.