Facebook and Business Part 1: Setting Up Your Page

Hubspot just released a great ebook today titled, How to Use Facebook for Business.

Just like any other social media tool, you are going to have people that are on the fence on this one, but, I feel if you set up your Facebook Page (not a profile) or Group correctly, you are going to see results.

If you don’t have a lot of time to read the ebook now, I’ll do you a favor and highlight the “How to Set Up a Page” portion.  Stay tuned for “How to Set Up a Group”.

Setting up your page.

Make sure you select a category.  Since you are a business, your category will either be “Brand or Product”.  Categories will help your ranking when it comes to searches.  

After your category is selected, choose a Page name.  For best results, your page name should be your company name.  Fill out your Page just as you would a Profile, add your company logo.

Tip: Add a discussion board so your fans (customers) can engage in conversation. Don’t forget to become a fan yourself, your network will have more visibility.

Promote, Promote, Promote.

  • Don’t make the mistake and talk at your customers.  Create a Page that will make Facebook users want to become a fan and engage with each other.  Discussion boards and YouTube video boxes are a good start.
  • Leverage the news feed.  Every time a fan does something on your page, their activity is published to their news feed which is seen by all their Facebook friends, giving your business even more visibility.
  • Draw on your existing network. Make sure your existing network (ex. your opt-in mailing list) knows about your newly created network.  Blog about your new Facebook page, add a badge or post a link on your website.
  • Make you Page publicly searchable.  This is pretty self explanatory.  You want as many people knowing about your page as possible.
  • Use Facebook Ads.  Similar to Google Adwords, Facebook ads lets you advertise your website, group, Page, event, etc. on Facebook.

Now that you have that information, start up your page and start networking!  Part 2 is all about setting up a Group.

Starting a Page should keep you busy for now.


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