When the words social media are spoken, the first thing that comes to most people’s minds are Facebook, Twitter, LinkedIn or MySpace.
Even the so called “social media marketing guru” shows his/her flaw by always referring to these sites as the meat and potatoes of social media.
What many fail to realize is, social media is composed of any online community where people can interact with each other.
A perfect example of a social media campaign that doesn’t involve the popular social networks is WebEx’s Pass the Ball. Pass the Ball is a social networking campaign where people can submit their ideas and others can rate them.
Each time an idea is submitted or rated, Cisco (WebEx parent company) makes a donation to Teachers Without Borders. Top-rated ideas will receive one year free of WebEx to set your idea in motion through collaboration with people all over the world.
Pretty neat isn’t it?
Sure there are forum rules that prohibit you from advertising in your posts but that doesn’t stop you from engaging in meaningful conversations and building relationships with your targeted audience.
I have said it before and I will say it again, success in social media does not happen overnight.
Think of your social media endeavors like you own child. A baby can’t walk, talk, feed, and provide for themself fresh out the womb. They need direction, supervision, and guidance in order to grow.
Don’t limit yourself to just the popular social networks. Your diamond may be in the rough. If your initial efforts aren’t giving you the results you are looking for, dig a little deeper, you may just be in the wrong place.