If the title of this post is what you are asking yourself before deciding to implement a social media strategy into your marketing efforts, you are already headed in the wrong direction.
Marketing using social media is and isn’t about your business, it’s about your customers!
Sure everyone wants to see a decent ROI, but your customers are the ones that are going to be responsible for your ROI.
You have to keep your customers best interests at the top of the list when developing a new social media strategy. Since you are tapping into their world, you have to give them something to do that they will actually want to do.
The biggest mistake you can make is setting up a Facebook Page, Twitter profile, or a company blog and use it for the sole purpose of advertising. Your customers will quickly be turned off because they use social communities to socialize not be marketed to.
Allow your social community to talk amongst each other and chime in from time to time. Providing them with tips or advice about your products/services will help boost your approval rating tremendously.
Don’t look at social media as a “get rich quick scheme”. A good community and a good following takes time to develop. Don’t be dismayed at your initial results, appreciate what you do have and listen to your community. Someone may provide you with some vital feedback that will completely turn things around for you. Thinking about yourself (company) may make you miss an opportunity to do something great.
As you go back to planning out your social media strategy, remember, it’s not about what’s in it for you, it’s about how your customers can benefit from what you do.