Blogs are a big staple right now when one looks to define Social Media. Sure you have Facebook, Twitter, LinkedIn, Friendfeed, etc., but without a blog, you have no home base.
Before starting a blog, you have to decide, what will you blog about. It makes no sense to be a hose and tube fitting company and blog about air conditioners (an unlikely scenario, but you get the point).
Next, you have to make sure the person you appoint as the blog’s administrator knows what they are doing. They have to have a sense of web design, copywriting skills (blog typos happen, but an excessive amount can ruin a company’s credibility), and be web savvy.
Bookmarking is another key element of blogging. Posting to your blog is great, but do others know those posts are there? Search engines can crawl all they want, but the golden rule to SEO is, the more links your blog has on the internet, the better your chances are of appearing on the first page of Google’s responses (Tip: trade links with other RELEVANT bloggers).
Tracking and analyzing your traffic is CRUCIAL to blogging success. Know what information drvies traffic to your site. Stay on top of that information with Google Reader, Google Alerts, and RSS feeds. Doing so enhances your credibility and your readership because people will see that you are in the know about what it is you blog about.
I know Twitter is burning up with trending topics and wall posts are at an all time high on Facebook. One thing you can’t afford to do is, neglect your blog.