Well, BestBuy CMO, Barry Judge, had to learn the hard way about that.
DougMeacham had an unpleasant turned pleasant experience at BestBuy recently and decided to let the BestBuy CMO about his in store experience.
Judge must have been a little distracted when replying to Meacham, because things went completely left at the end of the conversation.
Business owners, please make sure situations like this never occur in your social media strategies.
Word spreads about social media misshaps quicker than fire, and we were all told not to play with fire when we were growing up.