Category Archives: Facebook tips

New Facebook Demographics, 513% Growth In 55+ Year Old Users

facebook-logo-2Facebook is what our PR Director calls the “ground zero” of social media.  Everyone is flocking to setup their profile and put something on their wall.

Well, iStrategyLabs, has published new demographics on Facebook and surprisingly, the age group you thought would be leading the pack isn’t.

Here are some key stats from their demographic findings:

  • In 6 months, Jan. 4, 2009 – July 4, 2009, the United States has seen a 70.8% growth in Facebook users.
  • 55+ year olds had an unprecedented growth of 513.7%
  • The number of Facebook users claiming to be from Atlanta, Ga. grew 142.4%
  • The number of High School users dropped 16.5% and College student use dropped 21.7%

Do these stats prove the myth that once parents started “writing on walls” that their kids stopped and migrated to Twitter?  We’ll know soon enough.

What are your thoughts?

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Filed under Facebook demographics, Facebook tips, Marketing tips, social media campaigns

Blogging is Key to Social Media Success

Blogs are a big staple right now when one looks to define Social Media. Sure you have Facebook, Twitter, LinkedIn, Friendfeed, etc., but without a blog, you have no home base.

Before starting a blog, you have to decide, what will you blog about. It makes no sense to be a hose and tube fitting company and blog about air conditioners (an unlikely scenario, but you get the point).

Next, you have to make sure the person you appoint as the blog’s administrator knows what they are doing. They have to have a sense of web design, copywriting skills (blog typos happen, but an excessive amount can ruin a company’s credibility), and be web savvy.

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Filed under Facebook tips, Marketing tips, social media campaigns, social media tips, Target marketing

Facebook and Business Part 1: Setting Up Your Page

Hubspot just released a great ebook today titled, How to Use Facebook for Business.

Just like any other social media tool, you are going to have people that are on the fence on this one, but, I feel if you set up your Facebook Page (not a profile) or Group correctly, you are going to see results.

If you don’t have a lot of time to read the ebook now, I’ll do you a favor and highlight the “How to Set Up a Page” portion.  Stay tuned for “How to Set Up a Group”.

Setting up your page.

Make sure you select a category.  Since you are a business, your category will either be “Brand or Product”.  Categories will help your ranking when it comes to searches.  

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