Category Archives: Marketing tips

New Facebook Demographics, 513% Growth In 55+ Year Old Users

facebook-logo-2Facebook is what our PR Director calls the “ground zero” of social media.  Everyone is flocking to setup their profile and put something on their wall.

Well, iStrategyLabs, has published new demographics on Facebook and surprisingly, the age group you thought would be leading the pack isn’t.

Here are some key stats from their demographic findings:

  • In 6 months, Jan. 4, 2009 – July 4, 2009, the United States has seen a 70.8% growth in Facebook users.
  • 55+ year olds had an unprecedented growth of 513.7%
  • The number of Facebook users claiming to be from Atlanta, Ga. grew 142.4%
  • The number of High School users dropped 16.5% and College student use dropped 21.7%

Do these stats prove the myth that once parents started “writing on walls” that their kids stopped and migrated to Twitter?  We’ll know soon enough.

What are your thoughts?


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Filed under Facebook demographics, Facebook tips, Marketing tips, social media campaigns

Blogging is Key to Social Media Success

Blogs are a big staple right now when one looks to define Social Media. Sure you have Facebook, Twitter, LinkedIn, Friendfeed, etc., but without a blog, you have no home base.

Before starting a blog, you have to decide, what will you blog about. It makes no sense to be a hose and tube fitting company and blog about air conditioners (an unlikely scenario, but you get the point).

Next, you have to make sure the person you appoint as the blog’s administrator knows what they are doing. They have to have a sense of web design, copywriting skills (blog typos happen, but an excessive amount can ruin a company’s credibility), and be web savvy.

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Filed under Facebook tips, Marketing tips, social media campaigns, social media tips, Target marketing

Twellowhood = Twitter Marketing Goldmine

Picture 1In the midst of developing a social media campaign for a client, I came across this very helpful site called Twellow, the Twitter Yellow Pages.

Twellow is great for a couple of reasons.  One, if you already know your targeted audience demographic, you can go to Twellowhood and find all of the people in that state (which is further broken down by city) that have twitter profiles.  Twellowhood provides you with their bio and the amount of followers they have.  Two, Twellow cuts the time it takes to search for your audience via Twitter in half.

Go on, you know you want to see what Twellow is all about, just click the link above.  Don’t forget to come back and let me know your thoughts.

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Filed under marketing campaigns, Marketing tips, social media campaigns, social media tips, Target marketing, Twellow, Twitter, Twitter Tips

Social Media and ROI

imagesAs with any marketing strategy that a company implements, the bottom line is, What’s going to be our ROI?

Sure ROI is important to companies because they want to see an increase in their profit.  That’s the purpose of a marketing budget.  However, with social media marketing, ROI takes on a whole new look.

Your boss wants to see quantitative ROI results.  With social media marketing, qualitative results should drive those quantitative stats up.

If you aren’t quite sure which metrics you should be looking at when determining your social media campaign’s ROI, I’ll give you list that should give you a pretty good idea of what you should be concerned with.

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Filed under marketing campaigns, Marketing tips, ROI, social media campaigns, social media tips