Category Archives: social media tips

Blogging is Key to Social Media Success

Blogs are a big staple right now when one looks to define Social Media. Sure you have Facebook, Twitter, LinkedIn, Friendfeed, etc., but without a blog, you have no home base.

Before starting a blog, you have to decide, what will you blog about. It makes no sense to be a hose and tube fitting company and blog about air conditioners (an unlikely scenario, but you get the point).

Next, you have to make sure the person you appoint as the blog’s administrator knows what they are doing. They have to have a sense of web design, copywriting skills (blog typos happen, but an excessive amount can ruin a company’s credibility), and be web savvy.

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Filed under Facebook tips, Marketing tips, social media campaigns, social media tips, Target marketing

Twellowhood = Twitter Marketing Goldmine

Picture 1In the midst of developing a social media campaign for a client, I came across this very helpful site called Twellow, the Twitter Yellow Pages.

Twellow is great for a couple of reasons.  One, if you already know your targeted audience demographic, you can go to Twellowhood and find all of the people in that state (which is further broken down by city) that have twitter profiles.  Twellowhood provides you with their bio and the amount of followers they have.  Two, Twellow cuts the time it takes to search for your audience via Twitter in half.

Go on, you know you want to see what Twellow is all about, just click the link above.  Don’t forget to come back and let me know your thoughts.

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Filed under marketing campaigns, Marketing tips, social media campaigns, social media tips, Target marketing, Twellow, Twitter, Twitter Tips

Shoebuy’s Twittering Works!

n18512465266_1851367_3254090There are thousands of blogs that give advice on correctly implementing social media campaigns, internet marketing, getting the most out of Twitter and Facebook, etc.

Many companies dive into the social media world blindly and end up wasting their time and money because they are: 1.) Not using the social networks their customers use 2.) Spamming the hell out of their customers or 3.) Not utilizing and monitoring their social networks like they should.

Shoebuy has seemed to have found the key to a successful Twitter campaign.

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Social Media and ROI

imagesAs with any marketing strategy that a company implements, the bottom line is, What’s going to be our ROI?

Sure ROI is important to companies because they want to see an increase in their profit.  That’s the purpose of a marketing budget.  However, with social media marketing, ROI takes on a whole new look.

Your boss wants to see quantitative ROI results.  With social media marketing, qualitative results should drive those quantitative stats up.

If you aren’t quite sure which metrics you should be looking at when determining your social media campaign’s ROI, I’ll give you list that should give you a pretty good idea of what you should be concerned with.

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Filed under marketing campaigns, Marketing tips, ROI, social media campaigns, social media tips

5 Tips for a Successful Social Media Network

defining-it-project-successAdmit it, you’re addicted.

What seems like a few minutes Twittering is really an hour. Writing on Facebook walls, finding new connections on LinkedIn, and browsing concert photos on Flickr can take up a whole day before you know it.

Sure you want to have some fun, but think about what you can do for your business if you spent all that time engaging in conversation with your customers, finding out what they really want.

If you are addicted to social networks, you and over 200 million people have something in common.  You just have to find the best way to leverage using social media and really reach your audience.

You always wanted to be in charge and now is your chance to have a successful social media network.

1. Create engaging content, let your customers do the talking.  

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Twitter Tools – A Quick Reference

twitter-tools1If you are an avid Twitter user, then you know that there are multiple applications that let you post your updates to Twitter.

As I was clicking around on different sites this morning, I came across this handy quick reference guide on Twitter Tools.


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Social Media Marketing Stage 1 – Planning

urban-planning-6After determining your budget and appointing someone in charge of your social media marketing campaign, it’s time to develop your plan.

So…to give you a jumpstart I’ll give you 5 quick things to jot down on your to do list.

1. What are your goals?

If you don’t know your company’s goals, then you  can’t begin a marketing campaign.  Clearly (I can’t stress that word enough) outline what your goals are.  You have to know what you are setting out to accomplish or else you cannot go on to Step 2. Continue reading

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