Category Archives: Target marketing

Blogging is Key to Social Media Success

Blogs are a big staple right now when one looks to define Social Media. Sure you have Facebook, Twitter, LinkedIn, Friendfeed, etc., but without a blog, you have no home base.

Before starting a blog, you have to decide, what will you blog about. It makes no sense to be a hose and tube fitting company and blog about air conditioners (an unlikely scenario, but you get the point).

Next, you have to make sure the person you appoint as the blog’s administrator knows what they are doing. They have to have a sense of web design, copywriting skills (blog typos happen, but an excessive amount can ruin a company’s credibility), and be web savvy.

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Filed under Facebook tips, Marketing tips, social media campaigns, social media tips, Target marketing

Twellowhood = Twitter Marketing Goldmine

Picture 1In the midst of developing a social media campaign for a client, I came across this very helpful site called Twellow, the Twitter Yellow Pages.

Twellow is great for a couple of reasons.  One, if you already know your targeted audience demographic, you can go to Twellowhood and find all of the people in that state (which is further broken down by city) that have twitter profiles.  Twellowhood provides you with their bio and the amount of followers they have.  Two, Twellow cuts the time it takes to search for your audience via Twitter in half.

Go on, you know you want to see what Twellow is all about, just click the link above.  Don’t forget to come back and let me know your thoughts.

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Filed under marketing campaigns, Marketing tips, social media campaigns, social media tips, Target marketing, Twellow, Twitter, Twitter Tips