Tag Archives: facebook

Social Media’s Future Influence on Education

twitter_schoolsLet’s face the facts, the days of searching for information in an encyclopedia are long gone.  To be completely honest, I firmly believe if you were to give a teenager an assignment to locate information in an encyclopedia they wouldn’t even know how to do it.

Computers and the internet have completely changed the way we look for information and social media is going to play an even larger role when it comes to education shortly.

With the world tweeting, Digging, Tumbling, and writing on walls, it’s only a matter of time before a high school teacher or college professor decides to add his/her Twitter address on their syllabus so the students can get a hold of them (that is if they don’t want emails to flood their inbox), creates a class forum for required discussion sessions (which is already happening with Springboard), or gives live video review sessions via Justin.tv or Ustream.

That’s not all, think about how easily students can obtain information using Digg, Reddit, or StumbleUpon.

I’ll give you a scenario: Continue reading

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Blogging is Key to Social Media Success

Blogs are a big staple right now when one looks to define Social Media. Sure you have Facebook, Twitter, LinkedIn, Friendfeed, etc., but without a blog, you have no home base.

Before starting a blog, you have to decide, what will you blog about. It makes no sense to be a hose and tube fitting company and blog about air conditioners (an unlikely scenario, but you get the point).

Next, you have to make sure the person you appoint as the blog’s administrator knows what they are doing. They have to have a sense of web design, copywriting skills (blog typos happen, but an excessive amount can ruin a company’s credibility), and be web savvy.

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Filed under Facebook tips, Marketing tips, social media campaigns, social media tips, Target marketing

Facebook and Business Part 1: Setting Up Your Page

Hubspot just released a great ebook today titled, How to Use Facebook for Business.

Just like any other social media tool, you are going to have people that are on the fence on this one, but, I feel if you set up your Facebook Page (not a profile) or Group correctly, you are going to see results.

If you don’t have a lot of time to read the ebook now, I’ll do you a favor and highlight the “How to Set Up a Page” portion.  Stay tuned for “How to Set Up a Group”.

Setting up your page.

Make sure you select a category.  Since you are a business, your category will either be “Brand or Product”.  Categories will help your ranking when it comes to searches.  

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Facebook = Advertising Success…If Done Right

facebook-logo-2A few years ago, Target ran a very successful advertising campaign on Facebook.  Their success, targeting their most wanted customers, college students.

When looking at the Facebook campaign AKQA ran for Target, AKQA did exactly what you are supposed to do when running an social media marketing campaign.

Basically, if you build it, they will come.

The message was adjusted for their audience. 

Rather than just talking to their audience, they made their campaign more about party planning.

“Our attitude had to be that we were taking advantage of an environment that already exists; we aren’t there so much to tell a story, but to put on a party, giving the students a platform for social interaction,” says Mauro Cavalletti,  AKQA’s creative director. Continue reading

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